$("#ticker1").ticker();
$("#ticker2").ticker({ effect: "slideUp"});
$("#ticker3").ticker({ effect: "slideDown"});
$.fn.ticker.defaults = {
controls: false, //show controls, to be implemented
interval: 3000, //interval to show next item
effect: "fadeIn", // available effects: fadeIn, slideUp, slideDown
duration: 400 //duration of the change to the next item
};